M Hotel Danang

M Hotel Danang, Vietnam

Located in the heart of Danang, Vietnam, M Hotel is a contemporary lifestyle hotel designed for modern travelers. One of its standout features is the stunning rooftop infinity pool overlooking the Han River and city skyline, an elevated escape that blends luxury, leisure, and unforgettable views.

Objective

M Hotel Danang had a unique visual asset in its rooftop pool, but while the space was architecturally stunning and a natural draw for guests, their existing content failed to highlight it as the hero feature of the property. With increased competition in Danang’s boutique hotel market, M Hotel needed new visuals to boost visibility and increase direct bookings; especially on social platforms where aesthetic matters most.

Impact

We collaborated closely with the hotel’s marketing team to create fresh content centred around the rooftop pool. Our goal was to transform the rooftop into a must-visit signature experience. We produced two distinct video edits for testing across paid social campaigns, designed to highlight both the energy and serenity of the space. The content was pinned to M Hotel’s main Instagram page and became a key visual on their feed, helping anchor their brand identity around the rooftop experience.