Bordoy Grand House Algarve

Marking Bordoy Hotels’ Arrival in Portugal with a Story-Driven Launch

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Bordoy Grand House Algarve – Vila Real de Santo António, Portugal

Originally opened as Hotel Guadiana in the 1920s, the Bordoy Grand House Algarve is a five-star boutique hotel located in the historic coastal town of Vila Real de Santo António. A restored Belle Époque gem, it offers an escape full of character, heritage, and understated luxury at the edge of the Algarve.

Objective

Bordoy Hotels, a Spanish luxury hotel group, had recently acquired the Grand House, marking a major milestone as their first property in Portugal. Rather than a full rebrand, the goal was to create a visual campaign that would announce the acquisition, celebrate the hotel’s rich legacy and align it with Bordoy’s refined aesthetic. The focus: preserve the soul of the Grand House while introducing it to a broader European audience as part of the growing Bordoy collection.

Impact

Point Footage produced hero asset and two 60-second cutdowns for use in A/B tested paid social campaigns. The video content consistently outperformed average engagement rates across the hotel’s social and paid channels. Ultimately, Point Footage’s campaign helped Bordoy Grand House Algarve showcase its historic elegance and new chapter under Bordoy Hotels in a fresh and compelling way.