Airlie Beach Helicopters

Turning Scenic Flights into Scroll-Stopping Social Content

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Airlie Beach Helicopters, Australia

Set against the backdrop of the world-famous Whitsundays, Airlie Beach Helicopters offers unforgettable aerial experiences over the Whitsunday Islands. Known for delivering luxury flight seeing tours across Queensland’s most iconic coastlines, the company wanted to grow its reach and attract a new wave of travellers through engaging, high-impact content.

Objective

Airlie Beach Helicopters wanted to refresh their digital presence with content that showcased not just the views but the feeling of soaring above one of the most beautiful places on earth. The goal was to connect with a mobile-first audience through short-form, vertical video content designed for social media platforms. They needed assets that would spark curiosity, drive engagement, and ultimately convert interest into bookings

Impact

We partnered with the team to produce a suite of short-form video reels tailored for social platforms. The content focused on the full customer journey, from liftoff to landing featuring cinematic aerials of the Whitsundays, Heart Reef, Whitehaven Beac, and the sparkling Coral Sea. We edited multiple versions to test paid ads and find what resonated best with their digital audience. The reels were optimized for Instagram and TikTok, and quickly became central assets across Airlie’s organic and paid campaigns.