A Swift Escape

Driving Direct Bookings for A Swift Escape with a Content-Led Campaign

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A Swift Escape – English Countryside, UK

Set in the peaceful landscapes of rural England, A Swift Escape offers two charming Airbnb stays: a handcrafted shepherd’s hut and a spacious, rustic yurt. These off-grid hideaways provide a cozy, nature-immersed experience designed for couples, solo travellers, and anyone in need of a digital detox.

Objective

A Swift Escape wanted to elevate its brand presence and drive direct bookings through its own website rather than third-party platforms like Airbnb. The initial brief was to create a suite of high-quality visual assets to better showcase the properties — including a hero video and still imagery for use on their website and listings. With the goal of increasing visibility and building brand trust, the next phase involved launching a social media campaign to grow their following and capture potential guest interest.

Impact

Point Footage produced a high-production hero film highlighting both stays, accompanied by curated listing photography optimised for direct booking platforms. To drive traffic and engagement, we launched a competition on TikTok offering a free night’s stay to one lucky winner — requiring users to follow and share the post to enter. The campaign gained over 50,000 views and 500 new followers, increasing visibility and helping convert more website traffic into bookings. The content continues to serve as a key driver for direct inquiries and has positioned A Swift Escape as a premium off-grid retreat in the UK countryside.